Summer Jewelry Launch

So now you might wonder why the Summer Jewelry Online Shop launch takes place in January and I call it Summer! Well my friend, this advertising is targeted for the Southern hemisphere where as well all know Summer takes place whenever we have Winter in Europe. And since I really don’t like Winter and rather spend it very far from where it is Winter, I decided to place this shop launch into January, not just January - no, I chose my birthdate for the launch.

This is a self-initiated editorial advertising project for a fictional jewelry online shop. I loved creating this and independent jewelry designers are also the folks I’d really love to work with. And well, you know my love for jewelry, so opening my own jewelry shop is on the agenda anyways but first I have to learn the craft.

earrings courtesy of jewelry designer annie costello brown