graphic designer and illustrator blogging about design and self-care

Branding Project; Summer 2017

Branding Project; Summer 2017

Yes, you probably realised that I'm totally in love with Summer lately and that Summer inspires me to get really creative with patterns, wallpapers and so on. So I thought, Summer 2017 should get branded. I designed a logo and a color palette. The typography I kept quite minimalistic. So here you find a brand plan for Summer 2017 as well as the tropical palm leaf that I turned into different Summer shades and used as an inspiration for the colour palette. I did not work with a traditional mood board here, instead I created my own mood board to head me into the direction that I wanted this project to go. The graphic below is what I used as my 'mood board', even though it is not a mood board like the ones graphic designers usually work with, but it put me into the right mood for the project, so it worked out perfectly fine. 

Summer 2017 Brand Plan by Phylleli #design #brandplan #branding #graphicdesign #designer #personalproject #onlinebranding #logodesign #colorpalette #summer2017 #creativity #typography #minimalism
My 'mood board' that inspired the color palette for the summer.17 brand #graphicdesign #design #summerwallpaper #summer #botanicaldesign

I wrote down a few key words that I associate with Summer, for me Summer is a very colourful season so therefore I decided to use a wide range of colours that mean Summer for me. I think we can brand seasons as well, not just businesses and entrepreneurs. Basically I will follow along branding whatever inspires me to get creative with branding. 

What do you associate with Summer? What is your idea of a perfect Summer? 

Travel Diaries; The Beauty of Iran

Travel Diaries; The Beauty of Iran

Summer Magic 2017

Summer Magic 2017