Phylleli gets a new logo

You might have noticed that I there was a small website update with a new logo yesterday, so I decided to wrap it up in a small behind-the-scenes post for you. First of all I took the logo that I designed a few months ago down from my blog because I felt that it no longer reflects me or what I do. I loved it when I designed it but I felt it is time for a typography logo that is timeless and elegant. Let's be honest, when first starting out as a freelance designer you go through lots of experimentation and this process is important to figure out who you are, what you do and with who you want to work with and also how you want to be seen. By now I know that I am an independent multidisciplinary designer - even though with a heavy focus on identity and brand design and I also want to specialise in packaging and editorial design. Who do you serve? Other creative freelancers who need a little help with their visuals so they can focus on their own business. 

Also I decided to include my last name in the new logo. But I also decided to not include my last name in my website name since it is so super long and very hard to spell for most people - instead I went with my nickname that is short, easy to spell and to remember. In the new logo my last name is fine but for the domain name to avoid typos leading you everywhere else but just not on my website, that my friend I wanted to avoid. 

Redesigning my website is still on the agenda but that I do as soon as daily life gets a little calmer and I can really focus on it. I have been crazy busy lately with work as I mentioned before, therefore my long blogging breaks, but I promise, as soon as I have more time and less stress, I will get right back to it. I hope that Spring and Summer give me lots of energy so that I can get more done then.