Branding // The Observant German

I have been working on a branding project for a German blogger who just launched her blog recently. The blog is written by a sociologist and in-depth she is exploring the odds of German society. In this brand plan here, I am showing you the logos we worked out, the concept behind it and a little more about the author and her target group. 

You find her blog here; www.theobservantgerman.com